Global Payments & Google Integration
Ads campaign dashboard that is more digestible for users and scalable for business.
Duration:
Sep 2021 - Feb 2022
Contribution:
Conducted internal testing
Conducted user interviews
Planned roadmap
Led and owned the redesign process
Planned usability testing
Team:
2 Product designer
(1 for MVP, 1-me for redesign)
1 Product owner
2 Engineers
2 Sales
Brief:
OVERVIEW
Challenge:
The integration of the Google ads campaign will provide a flexible, scalable, digitally-native framework, enabling merchant customers of all sizes to improve their business operations. Although we aimed to launch the MVP at the end of 2022, internal testing revealed some usability issues and scalability problems, making redesign necessary before launching. And the goal for this redesign is…
How might we make the campaign page more digestible for the users and scalable for the business?
Solution:
Bring a focused view to merchant customers.
The yellow area is the dashboard for viewing. Eliminate mixed functions of viewing and editing and offer a unified dashboard for better focus.
Deliver efficient data navigation.
Separating the edit and view functions provides a unified place for merchant customers to navigate quickly between different dashboards.
Get personalized for Global payment’s users.
Downgrade the visual emphasis on "Cost" and prioritize metrics that are essential to small and medium-sized business users, in order to reduce stress and improve engagement.
26.56%
improvement in the task-completion rate.
45.58%
improvement in the average time users spend on the task.
Impact:
You can see more details from this slide version.
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